Chicken Food Co., Ltd. in Anhui fellow first fast-food fat old mother hen West opened in 2003 in Hefei; fellow chicken is 180 days and the farmer spring chicken stewed chicken soup featuring Feixi mother; the selection of food vendors depth cooperation brands , quality assured; transparent design of the restaurant kitchen, cooking the whole show in front of customers, clean visible. Adhere to health and nutrition of Chinese cooking produced, recognized and welcomed by consumers. Better choice as a daily meal, chicken fellow has served 500 million passengers consumers, customers line up to become the restaurant daily.

"From Feidong to Feixi, I bought an old hen." this sentence is widely spread in Hefei. Even if it is not a local, you will learn to say it twice when you come to Hefei. In Anhui, we are not unfamiliar with the brand of "Feixi old hen", not only because Hefei cuisine has the tradition of drinking chicken soup, but also because the brand is rooted in the hearts of the people. After the transformation and renaming of "Laoxiang chicken", the store has been upgraded to the fourth generation. Diners who are familiar with the brand of "Laoxiang chicken" are not unfamiliar with the name of "Feixi old hen". As early as 2003, the founder of Shu Congxuan made chicken soup with steamed dishes, and the famous local catering brand "Feixi old hen" came into being. "Just opened business, business is very hot, customers even don"t have seats are willing to wait in line." When it comes to the scene of setting foot in the catering business for a short time, Shu Congxuan still remembers it. Although he has lived in the catering industry for decades, Shu Congxuan knows very well that "Feixi old hen" has a long way to go to go out of Anhui. In his opinion, first of all, the awareness of the name is not high, and secondly, the region of the brand is too narrow. If you want to get out of the local catering industry and enhance the brand"s activity, it is the first to bear the brunt. After realizing this, Shu Congxuan began to seek evidence everywhere and renamed "Feixi old hen" to "Laoxiang chicken" in 2012. From design to supplier to decoration team, more than 100 stores changed their names in just one month. The brand activity of "Laoxiang chicken" has been improved, and the design style of storefront is more fashionable and young. According to statistics, in 2012, when the name was changed, more than 35 million people went to "Laoxiang chicken" for dinner. What is striking is that the turnover of the renamed "Laoxiang chicken" has also had an immediate effect. The profit in 2012 was 2.5 times that of the previous year. "Through the renaming, not only the overall upgrade of the store, but also the improvement of service level and dishes." Shu Congxuan said.