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Qinghai Yu Tai Livestock Co., Ltd. actively extend the industrial chain, the establishment of yak meat brand, "Ma cuisine", the first to create a "National Cultural Industry Park", the construction of ecological food garden, and specifically to create two two-meter diameter cauldron for visitors and tourists promotion of tourist features and characteristics Tibetan yak meat and mutton, and introduce various characteristics of yak meat, Tibetan sheep dishes, the joint body yak, Tibetan sheep people directly on the table, so that the province and the country people familiar with the Qinghai yak meat, efforts to achieve yak meat brand management, the Qinghai yak big selling brand in the country.

Qinghai Yutai Animal Products Co., Ltd. is located in Nanchuan Industrial Park, Xining City, Qinghai Province. The company was founded in September 2007 with a registered capital of 30 million yuan. After ten years of development, it currently owns Yutai Animal Product Processing Industrial Park, IU Hotel, Ma Jiawei Museum Co., Ltd., Majialu Halal Cultural Industrial Park, Majiacui Cultural Communication Co., Ltd. and Guide New Hope Farming Professional Cooperative, Huangzhong Majiacui Special Breeding Cooperative, Huangzhong Jilishan Comprehensive Development Co., Ltd. and other subsidiaries. With total assets of 320 million yuan and more than 348 employees, the company is based on the yak and Tibetan sheep breeds unique to the Qinghai-Tibet Plateau, and the slaughter and processing of halal beef and mutton is the main body. , Cattle and sheep processing, organic fertilizer processing, and integrated catering, tourism, and accommodation are large-scale industrial groups. The company always takes: "green development, industry serving the country, building a harmonious society" as its mission, and promotes the adjustment of the rural industrial structure, promotes the development of the agricultural economy and increases the income of farmers and herdsmen. It actively practices: "Insist on first-class management and production-first "Products, provide first-class services, work together to grasp food safety, and sincerely protect the health of the public". Committed to providing the public with environmentally friendly, healthy, green and high-quality beef and sheep cold meat and deep-processed products.


      In 2008, it was recognized as a national key leading enterprise in the industrialization of agriculture and animal husbandry, and the Ministry of Agriculture recognized it as a wholesale market for agricultural and livestock products. The government has given full play to the good "leverage" role of enterprises in stabilizing beef and mutton prices. It provides sufficient supplies for Xining citizens to eat safe and secure meat. It has made outstanding contributions to the government's price stabilization many times. The company has also been rated as an honest enterprise in Qinghai Province, a contract-keeping and credit-honoring enterprise in Qinghai Province, and a key leading enterprise in the industrialization of agriculture and animal husbandry. "Providing environmentally friendly, healthy, green, and high-quality beef and mutton products" has always been our company's goal and purpose. We are willing to cooperate with customers from all over the country with high quality, pure natural green food, mutual benefit, and development of advantageous resources in the west. Develop together. In 2017, 34,737 yaks and 70,205 sheep were slaughtered, and a total of 5,313 tons of yak and lamb were processed and produced.


      The company established a yak farm in Shangying Village, Jiazhai Village, Huangzhong District. The farm hired a large number of local herdsmen to solve the difficulty of local herdsmen ’s employment. When the yak was slaughtered, Qinghai Yutai Animal Products Co., Ltd. took over the yak acquisition work and directly solved it. The problem of yak sales. Qinghai Yutai Animal Products Co., Ltd. also contracted more than 4,000 acres of grass hills locally, and cooperated with local farmers and herdsmen, especially poor farmers and herdsmen, to grow green storage materials, and used the harvested green storage materials for locally opened yak farms. Realize a virtuous circle and solve the problem of agricultural and livestock product sales from the root cause.


       The company assists and leads the farmers and herdsmen in Surji Village, Huanghe County, CPC Central Committee to carry out Tibetan sheep breeding. When the sheep are slaughtered, they are purchased uniformly to solve a series of problems from the breeding and sales of local farmers and herdsmen. At the same time, in cooperation with local farmers and herdsmen, a large number of Chinese herbal medicines wormwood and rhubarb were planted, covering a total of more than 5,000 acres, and took advantage of the leading enterprises' own advantages to contact buyers for the sales of Chinese herbal medicines, so that the average annual income of local farmers and herders increased by 31,200 yuan per household .


The company assisted and led farmers and herders in Yingbin East Road, Heyin Town, Guide County to raise yak. When the yak was slaughtered, Qinghai Yutai Animal Products Co., Ltd. directly purchased it, which effectively solved the problem of local farmers and herdsmen yak breeding and sales. At the same time, they cooperated in planting green storage materials, and after the acquisition in the name of the company, they were used in local yak breeding. Promote local poor farmers and herdsmen to increase production and income, and help the three villages collectively increase income by 4.2 million yuan.


      Nine poverty-stricken people are recruited to work in enterprises, of which five are targeted for poverty alleviation, with a monthly income of more than 2,600 yuan and an annual income of 31,200 yuan. This enterprise has been included in the list of “Double Hundred” targeted poverty alleviation action village enterprises of Qinghai private enterprises (the third batch).


Since 2012, the company's first experiment of yak anti-season fattening work has achieved stage success. After nearly five years of promotion, it not only promoted the work of yak fattening in our province, but also made yak fattening all over Qinghai, greatly improving the The income of farmers and herdsmen. And made a certain contribution to increase production and income of poor farmers and herdsmen in the province. At the same time, Qinghai's yak meat can be supplied to the national market all year round, rewriting the history of "you can only eat yak meat in autumn", so that the supply of Qinghai's yak meat is long-term and stable.


      The company merged the grading and segmentation of yak meat and Tibetan lamb with high-end beef. After efforts, it has successively launched more than ten kinds of high-end yak and Tibetan sheep accurate grading and segmentation products. The yak beef and mutton parts are clearly divided and the packaging is beautiful. High-end beef is comparable. The company relies on various platforms such as offline and online, so that related products can be supplied all year round in the national market, which greatly improves the added value of Qinghai yak beef and Tibetan lamb.


The company can slaughter more than 1,000 yaks and 30,000 Tibetan sheep every day, and has been selected as a national-level beef and mutton reserve warehouse with a designed storage capacity of more than 7,000 tons. The company's excellent slaughtering and storage capacity has helped stabilize the price of beef and mutton in our province. Preventing the occurrence of monopolies and bullying market accidents has done a good job in stabilizing prices in the province.


       The company actively extended the industrial chain, established the famous yak beef "Ma Jia cuisine", took the lead in creating the "ethnic cultural industrial park", built an ecological catering park, and specially created two cauldrons with a diameter of two meters to promote special yak for tourists who come to travel Meat and special Tibetan lamb, and launched various special yak beef, Tibetan sheep dishes, so that the yak and Tibetan sheep in the joint body directly on the common people's table, so that the people of the province and the whole country are familiar with Qinghai yak beef, and strive to realize the yak brand The high-quality brand of Qinghai Yak is selling well all over the country.


      The company implements the development concept of three-in-one, and the scale of the national cultural industrial park is as follows:


1. The first floor of the industrial park:


(1) Ma cuisine specialty food city in Area A:


Ma Jialui Qinghai Local Ethnic Food City, with a total area of 8491 square meters, including:


① flavor restaurant: ② ethnic restaurant: ③ interpretation hall: ④ ethnic cultural corridor:


(2) District B Majia Cuisine Qinghai Famous Local Products Exhibition and Sales Department:


Qinghai Famous Local Products Exhibition and Sales Department is a display and sales base integrating Qinghai famous local products, Qinghai local specialty products and Qinghai ethnic characteristic handicraft products, covering an area of 2300 square meters.


(3) Area C Majiacui Ecological Park:


The interior uses artificial landscapes, tropical plants, flowers and stones to create an ecological environment, optimize the quality of services, and fully enhance the national cuisine culture of Ma Jiacui under the natural ecological environment. 2. The second floor of the industrial park


(1) The naked hall 3D display golden hall in area A:


① Ma Jialui Qinghai Local Ethnic Wedding Culture Interpretation Hall, covering an area of 2400 square meters, the first 270 ° surround naked eye 3D system, Dolby surround sound, stunning dance effect, "light show" is a view of the industrial park.


② Yutai Hall, covering an area of 1600 square meters, is named after the head office. It is equipped with LED screens and broadcasts promotional materials for Majiali Ethnic Cultural Industrial Park in Qinghai Province for tourists.


(2) Ma Jiacui Ethnic Culture Museum in Area B:


The Majiacui National Culture Museum covers an area of 2,300 square meters. The Chenzhan collections are all historically valuable, reflecting the Qinghai local ethnic cultural characteristics, Hehuang culture, utensils, daily necessities, calligraphy and painting and other exhibits, as a symbol of local social development And an important symbol of national culture construction, and play a role as an important window for displaying local historical culture and national folk culture.


Qinghai Yutai Animal Products Co., Ltd. has a perfect body structure, advanced management personnel, advanced production equipment, scientific management system and sound food hygiene control measures. The company is committed to providing environmentally friendly, healthy, green and high-quality cattle and sheep for the public Cold meat and deep processed products. The products have been favored by new and old customers since listing, and the supply has been in short supply for a long time. Qinghai Yutai Livestock Product Industrialization Consortium sincerely cooperates with merchants all over the country for mutual benefit, development of advantageous resources in Qinghai, and common development.



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