House Foods Co., Ltd. Guangxi, western Guangdong new own brand "new western building" from the early 20th century, which is to "wrap chicken" famous Guangdong, Guangxi and Hong Kong and Macao. Chicken wrap, originated in the Qing Dynasty, dating back more than 150 years of history. As a well-known traditional cuisine of Guangdong and Guangxi, profitability, "China must" reputation on its national cooking contest held in 1983 in Beijing's Great Hall; driven brand new building in western Guangdong, wrap chicken production techniques in 2016 is selected in Guangxi intangible cultural Heritage, and won the "Chinese dishes" title at the 15th Chinese food Festival.

Yuanjiang Ligang Commercial Pedestrian Street · Xinyue West Building Paper Wrapped Chicken Specialty Restaurant is a famous scenic spot in the Lingnan area. The block is located on the banks of the Xijiang River in the prosperous Hedong District of Wuzhou City. The bright lanterns and tourists are like weaving, giving people a "stunning" feeling. After more than ten years of development, it has naturally formed a street of gourmet food, a street of souvenirs, and a street of flowers and birds, integrating leisure shopping, tourism and sightseeing. , The pattern of hotel business in one. "Food in Wuzhou" has been well-known at home and abroad since ancient times, making the development of gourmet and local specialty shops in this neighborhood very popular, including paper-wrapped chicken, onion oil fish, tofu dregs, fairy bowl, stuffed pomelo skin, etc. There are hundreds of local specialties in Lingzhou, such as Bingquan Soy Milk, Shuangqian Guiling Cream, Longshan Sanshe Liquor, Dragon Boat Sausage, Wuzhou Candied Date, and so on. As the so-called "Eating in Lingnan Xinyuexi Building", with its long history, social reputation and influence at home and abroad, in the eyes of tourists both at home and abroad, the Xinyuexilou Paper Wrapped Chicken Specialty Restaurant has already become the Yuanjiang Li The geographical coordinates and shiny business cards of the Hong Kong Commercial Pedestrian Street are the must-visit places to taste Lingnan specialties. The restaurant attracts millions of tourists every year, demonstrating the unique charm of "eating in Lingnan".

Long and mellow, the Cantonese-style lo mei contains the traditional flavor of Cantonese cuisine. A tank of brine embodies the cultural heritage and efforts of thousands of people in Lingnan, and then slowly cooks with a variety of delicious ingredients, only in exchange for the intoxicating cheeks! The traditional Chinese cuisine culture has a long history. Cantonese-style lomei can be regarded as one of the masterpieces of Cantonese cuisine, one of the four major cuisine schools in China. It has always been unique among the famous Chinese dishes with its rich flavor, sweetness, sweetness and deep mellow characteristics. Cantonese-style lo-mei, the selection of ingredients is very wide, whether it is flying in the sky, walking on the ground, swimming in the water, and vegetables and fruits, can be a delicious dish. In the cooking process, the selection and deployment of secret sauces is very important, it can be said to be indispensable, and then carefully crafted with the production techniques of roasted brine, baked brine, and brine, before they can board the elegant hall! It has always been advocating the pursuit of health in the diet. The production of Cantonese-style lomei is usually seasoned with soy sauce without salt, and has very little salt content to make people eat healthy. As for the representative work of Cantonese-style lomei, it is recognized that the signature dish of the non-new Yuexilou paper-covered chicken specialty restaurant was handed down in 2200, "Chinese Golden Chicken Culture", Cantonese Cantonese-style lomei representative, intangible cultural heritage, Chinese famous dishes Genus! The decoration style of the paper-covered chicken specialty restaurant in Xinyue West Building is characterized by the traditional “Chinese style”. It is magnificent, antique, elegant and chic. A mural hanging in the restaurant will include paper-covered chicken in the restaurant. The profound and long-lasting history of Lingnan cuisine in the restaurant adds a rich cultural atmosphere to people ’s dining. Xiao Jian, a well-known contemporary Chinese scholar and cultural scholar in China, has conducted a systematic academic research on the history of the development of Cantonese cuisine, and used the "100-year gourmet masterpiece to restore the old taste of Lingnan" as a cultural positioning for the paper-filled chicken specialty restaurant in the west of New Guangdong. At present, in the Lingnan gourmet industry, a restaurant can gather more than 100 kinds of Lingnan specialties. The new Yuexilou paper-boiled chicken specialty restaurant with a history of 2200 years of production technology inheritance and development is a representative of Lingnan cuisine. The brand, the restaurant's paper-wrapped chicken, scallion oil fish, tofu dregs, fairy bowl, stuffed pomelo skin and other signature dishes, restore the old taste of Lingnan.

New Yuexilou Paper Wrapped Chicken Specialty Restaurant, currently has paper-wrapped chicken, scallion oil fish, bean curd dregs, fairy bowl, stuffed pomelo skin, marinated platter, paper-wrapped ribs, scallion oil chicken, Yuexi water duck pot, snail chicken Claypot, stir-fried snails, ginger buckwheat hands, taro stewed pork, ginger onion fried fish bu, sweet and sour chicken meat, perilla fried duck feet, boiled duck kidney sausage, salted fish and eggplant casserole, sauerkraut fried large intestine, cold melon There are more than 100 dishes including fried eggs, all of which are personally supervised by Liang Shixin, a master of Chinese catering culture, a national first-level appraiser and a national senior technician, which not only allows people to share the feast of Lingnan cuisine, And it is of great significance to the protection, inheritance and development of Lingnan gourmet culture.

Paper-coated chicken is the first signature dish of the specialty restaurant with paper-coated chicken in the West Yue Building of Xinyue. "Nanyue is a prince and unified; a paper-covered golden rooster is a common place." This familiar word from people in the Lingnan region (the two Guangxi regions) seems to tell the "Chinese Golden Rooster Culture" passed down in 2200, a Cantonese cuisine The masterpiece of lo Wei, intangible cultural heritage, the past and present life of Chinese famous paper-wrapped chicken ... The 2200-year-old "Chinese Golden Rooster Culture" is the cultural positioning of paper-wrapped chicken by Xiao Jian, a famous contemporary Chinese scientist and cultural scholar in China. According to Xiao Jian's cultural positioning and academic research, in our country, since ancient times, there has been a saying that "no chicken is not a feast". Chicken dishes are the first dishes of traditional Chinese festivals, and they are also the main dishes for people to eat three meals a day. , Paper-coated chicken is a masterpiece of chicken dishes. Paper-covered chickens have been used as court tributes and daily main dishes for at least 2200 years. They were founded in the Lingnan region. Many chickens resembling paper-wrapped chickens were unearthed in the tomb of the Southern Yue King of Guangzhou in the Western Han Dynasty who witnessed the history of civilization in the Lingnan region. Bones and scraps of paper. According to legend, in 203 BC, Zhao Tuo named the South Vietnamese martial emperor and established the South Vietnamese state, and set up the capital of Panyu (now Guangzhou). At that time, the Nanyue King Banquet used paper-wrapped chicken as the main dish. In 202 BC, Liu Bang became the emperor and historically referred to as the Han ancestor. He established the Western Han Dynasty and established Chang'an (now Xi'an, Shaanxi). Later, Zhao Tuo presented paper-wrapped chicken as a tribute to Liu Bang. The courtier belonged to the Western Han Dynasty. After Liu Bang tasted the paper-wrapped chicken, Long Yan was delighted, and Zhao Tuo was named King of South Vietnam. The Nanyue Kingdom paid tribute to the Western Han Dynasty every year, and tribute to it every year. In ancient times, there were King Nan Yue, Han Gaozu, King Cangwu, Emperor Tang Ming, Yang Guifei, Su Shi, Ming Taizu, King Jingjiang, Kang Youwei. Today there are celebrities such as Sun Zhongshan, Chen Jitang, Bai Chongxi, Xu Beihong, Qin Mu, Shi Yuzhu, etc. This "Lingnan Business Card" ("Two Guangdong Business Cards") left a footprint in the history book, adding a rich legend to it! From the beginning of the Western Han Dynasty to the beginning of the Republic of China, paper-wrapped chickens were always seasoned and marinated with soy sauce and five-spice powder in chicken production techniques. The paper used to wrap the chicken was usually gauze or straw paper. In Wuzhou, Guangxi, another important birthplace of Lingnan food culture, the production skills of paper-coated chicken have achieved a major breakthrough. In the five years of the Republic of China (AD 1916), Yuexilou was founded in Wuzhou. It hired Cantonese celebrity chef Guan Liang to sit in town and made keen efforts to improve the technique of making chicken wrapped in paper. Guanliang realized that the development history of Cantonese-style lomei for thousands of years was confirmed The essence of it depends to a great extent on the secret recipe of marinade, so it was repeatedly practiced to create a secret chicken marinade in paper, and at the same time, the paper used to wrap the chicken in paper was changed from the original gauze or straw paper Jade buckle paper made of fragrant tender bamboo and clear mountain spring water has been used to this day. In the production of paper-covered chickens, the three-yellow chickens in the farming mountain range are cut into pieces, and then they are served with the secret marinade of paper-covered chickens, as well as soy sauce, white wine, wolfberry, ginger juice, cinnamon, star anise, fennel, orange peel, grass fruit, Red rice, ancient moon powder and other seasonings and scallions are marinated, wrapped in jade paper one by one, and then fried in peanut oil in a pot. The original dip-fried cooking method not only locks the original taste of chicken and secret marinade, but also allows the bamboo fragrance of jade paper to penetrate into the chicken, making the chicken tender and smooth, mellow and non-greasy, golden in color, The smell is fragrant. The paper-covered chicken and golden chicken wings, roasted eggs, roasted chicken legs, roasted chicken wings, roasted chicken wings, roasted chicken wings, roasted chicken feet, roasted chicken neck, roasted chicken fillet , Roasted local chicken nuggets and other paper-flavored chicken-flavored gourmet dishes are also produced with this production technique. After the opening of the Yuexi Building, the paper-boiled chicken and paper-boiled chicken-flavored series of cuisines were used as the restaurant's signature dishes. The restaurant has since become famous and has become a famous "gold paint sign" in the Lingnan catering industry. During the ten to eleven years of the Republic of China (AD 1921-1922), the pioneer of the modern great democratic revolution, Mr. Sun Yat-sen, stationed in Wuzhou three times in order to plan the Northern Expedition Revolution, and was warmly welcomed by the people of all walks of life in Wuzhou. Mr. Xi was very moved by the paper-wrapped chicken as the main dish and the large banquet feast for the hospitality. The husband said: "I lived in Suicheng (Guangzhou) for several years, not to mention festive feasts or daily meals. Colleagues all recommended me to wrap chicken in paper; the day before yesterday, I passed Wudi (Wuzhou), and my fellow villagers treated hospitality with paper wrapped chicken; Arriving in Guilin (Guilin) today, you are still invited to a banquet with paper-wrapped chickens, which shows that the reputation of this chicken has been heard throughout Guangdong and Guangxi. "In the 1930s, the Guangdong Army of the Republic of China, known as the" Southern King " Commanding Chen Jitang to be in power in Guangzhou, he was busy with his business and had a lot of friends. He had a long-term feast of friends and acquaintances. His wife Mo Xiuying then offered a plan: "If the paper-covered chicken in the West Guangdong Building can be placed on the dining table, the guests will be guaranteed to clap. "" Chen Jitang was so excited that he immediately ordered an aircraft to be sent to Wuzhou and air-fed chicken to go back to Guangzhou for tasting. At the banquet, the steaming chickens with paper color and fragrance made the guests salivate. After that, Chen Jitang sent special planes every 10 days and a half to air-fed chicken in Yuexi Building. The news spread that there were more than 300 seats in the West Tower of Guangdong. In 1926, a number of national government figures including the patriotic generals, the commander of the Republic of China Guilin Army Bai Chongxi and Li Zongren, Huang Shaohong, and representatives of the Hunan Army and the Qian Army gathered in Wuzhou to discuss the plan for the Northern Expedition. With the signature dish and paper-coated chicken as the main dish, the banquet specifications can be imagined. In 2012, Lin Yanguang and Zhou Xiulan, celebrities in the culinary industry and representative inheritors of the intangible cultural heritage paper-wrapped chicken production technology project, founded the New Yuexi Building, and the Chinese food culture master who had served as a chef in the Yuexi Building in the past, and a national first-level review Teacher and National Senior Technician Liang Shixin joined forces to sit together, and the skill of making Yongbao paper-coated chicken and paper-coated chicken flavor series of cuisines remained unchanged in 2200. After entering the 1990s, millions of intangible cultural heritage traditional cuisines across the country gradually disappeared because they could not keep up with the development of the times. Hundred-year-old brands and old brands have closed down, and their survival and development are unsustainable. In this general environment, paper-covered chickens inevitably encountered development bottlenecks and faced the challenge of survival. In 2013, with the great efforts of the famous cultural and media person Zhou Wenyi, Xiao Jian, a well-known contemporary Chinese national scientist and cultural scholar, officially began to join forces with Lin Yanguang, Zhou Xiulan and Xinyue West Building, through the "Internet + cultural positioning" cultural communication method. Many powerful cultural academic research and information communication resources in the society have formed a unique one-stop three-dimensional cultural communication network composed of many mainstream media and self-media. With "cultural positioning and mainstream media, the majority of society The masses jointly sing the protagonist's cultural creation, experience, sharing, promotion, and communication methods ", fully mobilizing positive factors in the society, and forging ahead with the times to forge a strong culture of paper-wrapped chicken culture, and further dig deeper into the culture of paper-wrapped chicken. Value has strengthened the development belief of paper-wrapped chickens and stimulated the development potential of paper-wrapped chickens, making the traditional gourmet paper-wrapped chickens, which have been sleeping for 30 years, "sing a rooster to the world white", miraculously reappearing in the past. Through the vigorous development of vacuum-preserved gift boxes and portable packaging, fresh-locked new Yuexilou paper-wrapped chicken and paper-wrapped chicken flavor series of food, paper Various brands such as Baoji Specialty Restaurant, Paper Baked Chicken and Cantonese-style Lomei Special Food and Beverage, New Retail, etc. have adapted to the current dining habits of people, and have promoted the social awareness and influence of paper-baked chicken to a new height, creating A monument of unprecedented success in the history of the development of paper-wrapped chicken culture! Driven by the strong "Internet + cultural positioning" cultural communication method, from this time on, the attention and integration of paper-covered chickens in the lives of the general population continue to show geometric growth, and the paper-covered chickens have really achieved a reputation Inside and outside, it is well-known and deeply rooted in people's hearts. Not only has it quickly swept the star-rated restaurants and street food stalls in Lingnan, but it has also become the Chinese golden rooster, Chinese cuisine, and Chinese souvenirs of Chinese in various countries and regions such as the United States, Europe, and Southeast Asia. , A model of Chinese taste, has also become the European version of the People ’s Daily overseas, Xinhuanet, China.com, Phoenix.com, China Trade Union.net, Central Broadcasting Network, China Economic Network, Nanfang Daily. Nanfang, Guangzhou Daily. Yangwang and mainstream media in Guangxi, as well as 7 core cities in the Pearl River Delta, such as Guangzhou, Shenzhen, Zhuhai, Foshan, Dongguan, Zhongshan, Huizhou, and major cities in Guangxi, such as Nanning, Guilin, Wuzhou, etc. The media continues to focus on hot topics of concern, and major mainstream media have published news reports authoritatively. Over one hundred signed article, by the majority of users have also from the media together to wrap the chicken drum up support for cultural development. Nowadays, paper-covered chickens are highly praised by the general public. There is a well-known saying at home and abroad that "eat in Lingnan, you have to taste paper-covered chickens". Driven by the strong "Internet + cultural positioning" cultural communication method, the two representative brands of Lingnan cuisine, paper-boiled chicken specialty restaurant, paper-boiled chicken and Cantonese style lomei specialty restaurant, are located in Guangzhou, Shenzhen, Xi'an and Wuzhou The city is blooming everywhere, developing new retails with the times, creating a "casual chicken snacks" brand. The continuous appearance of the food festivals and exhibitions in Zhongcheng has also increased people's attention to paper-wrapped chickens. In 2013, business giant Shi Yuzhu went to Wuzhou to investigate, and could not wait to get off the plane and tweeted, saying: "The smell of paper-covered chicken has been smelled!" The popularity and influence of paper-covered chicken can be imagined. Driven by this social effect and the atmosphere of public opinion, in 2014, the paper-boiled chicken production skills project was selected into the list of intangible cultural heritage. The representative inheritors are Lin Yanguang and Zhou Xiulan, and the representative inheritance unit is the New Yuexi Building. In the same year, the Xinyuexilou Paper Wrapped Chicken was awarded the title of "Chinese Famous Dishes" by the China Hotel Association. In 2016, Xinyue Xilou paper-wrapped chicken, with Dezhou Braised Chicken, Gourd Chicken, White-cut Chicken, and other masterpieces from major cuisine schools in the south and north of China, was awarded the title of "Top Ten Golden Chickens of China" by the China Hotel Association as a representative inheritance unit. Guangxi Xinyuexilou Food Co., Ltd. was awarded the title of "China's Top Ten Golden Rooster Food Stores". In 2017, driven by the "Pearl River-Xijiang Economic Belt" national strategy, the paper-boiled chicken production technology protection and inheritance unit has so far been the only domestic company that has realized the paper-packaged chicken and paper-packaged chicken flavor series of food vacuum preservation gift box and portable Guangxi Xinyuexilou Food Co., Ltd., a leading industrialized enterprise integrating the inheritance, innovation, production and sales of packaging, fresh food packaging, has entered the Guangdong-Guizhou Cooperation Special Pilot Zone at the border of Guangxi and Guangdong. "Business card" ("Two Cantonese Business Cards") is a strong way to build paper-wrapped chicken. After the 20,000-square-meter paper-wrapped chicken base in the special test area is built and put into use, the production capacity will be unprecedentedly expanded. First-tier chicken food brands such as chicken and endless chicken feet are equally divided.