Binchuan County is located in the dry and hot valley area on the south bank of the Jinsha River in the west of Yunnan Province. Binchuan has grown citrus (citrus) for hundreds of years. Because of its unique natural resources and long history of planting, Binchuan's citrus (Binchuan citrus) is a large, thin, colorful and delicious dish that has attracted the praise of the sages.

Binchuan County is located in the western part of Yunnan Province and the eastern part of Dali Bai Autonomous Prefecture. Due to its unique landform, soil and climatic conditions, the unique quality of Zhu Ku La Coffee has been created. Zhu Ku La Coffee has won the favor of consumers with its unique flavor and excellent quality. , exported to Europe and the United States and other major coffee markets in the world, and established a good cooperative relationship.