The long history of cultivation, rich cultural heritage and humanistic atmosphere are important factors for Litang Lotus to gain a good reputation. In addition, the following factors have further enhanced its popularity: First, Litang Lotus is moderately fit. The meat is thick and fat, the raw food is crisp and slightly sweet, the soup is fragrant, the unique quality is widely recognized in the market; the second is the long-term exploration, practice and summary, and the original “rice-planting” technology is highly praised by Yuan Longping, the “father of Chinese hybrid rice”. It is called "miracle" and has inscriptions successively: "The rice seedlings are very good, the money and grain are better!" and "the hometown of rice bran interplanting - Guangxi Binyang"; the third is the CCTV seven "focus on the three farmers" column On April 9, 2013, the group made a special trip to Litang to shoot lotus root planting techniques. As a result, the influence and unique charm of Litang Lotus is evident.