In 1995, yuehaicheng hotel with the characteristics of "Cantonese cuisine" was opened. The opening of yuehaicheng not only laid a solid foundation for the brand expansion of Oriental new Yue catering company, but also brought a different kind of food feast for the people of Eastern Henan. In order to bring more rich food experience to diners, Oriental new Guangdong catering company no longer sticks to Cantonese and Henan cuisine. It has successively opened branches of Xinyue Sichuan cuisine shop, Ruyi Fang, Xinyue noodle restaurant, and Xinyue Sichuan flavor restaurant, so that customers can enjoy their own delicious food.

Henan Dongfang Xinyue Catering Management Co., Ltd., formerly known as Zhoukou Yuehai Catering Management Co., Ltd., was founded in 1991. It is a comprehensive economic entity integrating catering, accommodation, management consulting and vocational education. Now it has 9 branches in Zhengzhou, Zhoukou and Xiangcheng. After 30 years of hard work, Dongfang Xinyue company has developed 9 branches from its original Cantonese restaurant. It has been shining in the east of Henan Province with word-of-mouth. On October 10, 1991, Yuehai restaurant was founded. In 1995, it was renamed Yuehai City Hotel. In 2000, it was awarded the "advanced unit of food hygiene" by the Department of health of Henan Province. In October 2001, it was awarded the title of "famous shop, famous dish and famous teacher" in Henan Province "Henan famous cuisine" was recognized as "Chinese famous restaurant" in December 2001 in Haikou City. In 2001, Yuehai catering company was accepted as a member of China Green Catering Association. In 2002, it was awarded "national green catering enterprise" by China Cuisine Association and national green consumption Engineering Committee. In December 2006, Yuehai became Zhoukou Consumer Association In December 2007, Yuehai became the executive director of Zhoukou Hotel and Catering Association. In December 2007, He"nan cuisine competition won four gold medals and one silver medal. In 2008, it was rated as a famous shop, famous dish and famous teacher in Zhoukou City. In May 2008, it joined the world "golden key" organization and was awarded "Zhoukou hope project love unit" by Zhoukou Municipal Committee of the Communist Youth League In 2017, Yuehai Ruyi square was awarded the title of "healthy restaurant" by Zhoukou municipal Action Leading Group on healthy lifestyle and food and drug administration. In 2018, it was awarded the title of "top 100 catering enterprises in Henan Province in 2017" by Henan Provincial catering and Hotel Association. In 2019, it was awarded the "moving Zhoukou annual charity and love enterprise" by Zhoukou propaganda department, civilization office and Charity Federation