Shunliu surfacing is the first fast food restaurant franchise Shanxi noodle and snacks, and is "Datong noodle" is the essence of Shanxi pasta cultural heritage, in order "to build the first Shanxi noodle fast-food brand" as the goal, to promote cultural Shanxi pasta, Merchants heritage representative of the spirit of enterprise in Taiyuan, there are hundreds of stores. Shanxi noodle pasta Chinese living in the first five, but also an important business card of Shanxi. Shunliu people rely on "do not abandon, do not give up," the entrepreneurial spirit, only a few short years, went from a 30-square-meter store, which owns the development Shunliu fashion noodle restaurant, Yanbei whole grains museum, Xiniang dumplings, 2000 square meters of processing and distribution centers and more than 100 national Shunliu fast-food chain, on reception passenger More than 50,000 food and beverage companies.

Shanxi Shunliu noodles Chain Co., Ltd. is a Chinese fast food chain enterprise specializing in Shanxi noodles and local snacks, striving to create "the first brand of Chinese noodles". Relying on the entrepreneurial spirit of "no abandonment and no giving up", and the belief of "making a bowl of noodles in this life", Shunliu people adhere to the three business models of "Shunliu production", "Shunliu training" and "Shunliu sales", as well as the business ideas of "product standardization, operation process, remote management, and business data". At present, it has more than 100 chain stores, receiving customers every day Over 25000. The company has won many honors, and Shunliu people are confident that the world"s pasta is in China and China"s pasta is in Shanxi. Interface food in China, Chinese pasta in Shanxi. Shanxi pasta, there are 280 kinds of documented, and the sliced noodles are famous at home and abroad, but Shanxi has always lacked a famous brand. How to quickly promote Shanxi"s pasta to the whole country, Zheng Yu, the general manager of Shunliu noodles, said that the fast-food mode was the pasta brand they pushed. When it comes to sliced noodles, many people must have seen it near the crowded office buildings and commercial blocks. At present, there are nearly 100 branches in the whole country. What kind of road have entrepreneurs taken to turn a bowl of noodles into a national chain enterprise? In 1997, Zheng Yu, a young man from Datong village, stepped out of the ivory tower and came to Taiyuan to start his own struggle. He set up a stall and worked in a dry cleaner. "At that time, the monthly salary was not much, only basic living was guaranteed." Zheng Yu thought of starting a business on his own. In 2005, Zheng Yu rented a 30 square meter shop near Kaihua temple in Taiyuan with 12000 yuan, and opened a small restaurant with his family, mainly selling pastry and Hunyuan jelly. "At that time, the monthly income of a family of four was only 700 yuan, which was just enough for the mother"s medicine and the baby"s milk powder. I"ve been married for three years, and I haven"t bought a new dress for my wife. " Gradually, he found that Datong noodles were very popular in Datong, which was rare in Taiyuan market. He decided to introduce Datong noodles into his shop. "How can we make small shops develop rapidly? KFC, McDonald"s fast food business mode gave me inspiration, Shanxi"s noodles can be made into fast food In 2007, when the renovation of Taiyuan Tongluowan shopping center was completed, Zheng Yu rented a store, and the noodle shop named "Weidu Datong noodles" opened. The clean environment and reasonable price attract many customers. As soon as the new restaurant opened, there was a rare scene of customers queuing for meals. When he registered the trademark, Zheng Yu found that the trademark of "Weidu" had been registered by the people of Henan Province. However, he changed the name of the shop to Shunliu noodles. Zheng Yu believes that the delicious Shanxi pasta has not been able to go out because there is no standardization of product production. In order to achieve the goal of opening stores quickly, Zheng Yu first thought of breaking the problem of product standardization. With continuous research and development, Shunliu noodles has launched 30 kinds of products. Soup and small dishes can be distributed uniformly. For the dough that is difficult to achieve unified distribution for the time being, Zheng Yu and his team have developed a standard formula for noodles and soups. They have developed a strict and standardized operation process, with simple training, they can turn a noodle layman into a noodle master. After solving the problem of standardization and process, Shunliu noodle shop has developed rapidly. "My goal is to make only one bowl of noodles in my life, but how to make this bowl of noodles well and how to spread Shanxi pasta to the whole country must be studied carefully." The reporter saw in a shop of sliced noodles that the large-scale paper-cut with the theme of "Shanxi flavor" attracted many people"s attention. Zheng Yu integrates the elements of Shanxi paper-cut, pasta and Shanxi Merchants" culture into the overall decoration style. As soon as you enter the shop, you can feel that you have entered a Shanxi style restaurant. "This kind of decoration style will be unified in all stores." He said that the positioning of Shunliu noodles for the public has always remained unchanged. The price of a bowl of noodles has always been around 7 yuan, and almost all customers are repeat customers. "As a native of Shanxi, I"m very anxious to see others say that the best noodles are in Shaanxi. In today"s increasingly thin profit catering industry, only do noodles business can not make a lot of money, but if you can do well, you can make some contribution to the promotion of Shanxi pasta. Every time I think about it, I feel like I can get through all the problems. " Speaking of future development, Zheng Yu said that opening stores to the whole country is what he and his team are doing. At present, the biggest problem is the lack of funds, which makes it difficult to build a distribution center with strong production capacity. "If we can build a distribution center, my goal is to open 1000 stores nationwide in 8 to 10 years. We are on the way to achieving our goals. "